There are only 17 days until the end of SBI, but there is still plenty of work to be done, and you have plenty of challenges ahead of you. You’ve started to learn some of these lessons already, but here are five things you can expect to learn by the time your SBI experience concludes.
1. How to understand the Motion of the Markets: You’ll have a stronger understanding of how the economy functions, both from the perspective of a single firm and from the system as a whole.You’ll better understand the shifts in supply and demand that affect the fortunes (in both senses of the word) of individuals, companies, and entire countries. This will make you a better consumer, businessperson, and citizen.
2. How to Make Common Cause: No doubt you’ve worked on a team before, but the Competitive Effectiveness project requires you and your team to put together an intensive project in a relatively brief period of time, then defend your work. You won’t succeed unless you can support your team’s work effectively, communicate with them honestly, and, when the situation requires it, sacrifice your individual interest for the good of the team.
3. How to Lead Others to Succeed: In the management half of CE, you’ll learn the theory behind good management and good leadership. Even if you’re not the team’s official leader there will come a point where you’ll have to exercise those skill sets. You’ll play a role in delegating authority, settling disputes, and keeping your team going through long nights and disheartening setbacks. You will have a strong body of experience to fall back upon the next time circumstances leave you with the power and the responsibility of being in charge.
4. How to Stand and Deliver: You’ve also given group presentations before, but the CE presentation isn’t like those other projects. You have a lot of material to cover in a relatively short period of time. As such, you’ll have to streamline your presentation to make it fit, and that will likely involve cutting material that you put considerable time and effort into. This won’t be easy, but it will be necessary. Once you’ve had your said your piece to the audience, you’ll have to defend your work while responding some very tough questions, both from your professors and from the client representatives. You’ll need to know your material and be able to respond to unexpected questions. As stressful as this can be, you’ll gain valuable experience for making your pitch when the stakes are high. Ultimately, the most important thing you’ll learn may very well be…
5. How to Create and Communicate value: The marketing component of CE will teach you how to identify a need, how to create a product or service that meets that need, and how to promote your solution to those who have that need. Your CE presentation will be an exercise of this process. Once you graduate SBI, you’ll find yourself constantly exercising this skill. Even if you don’t get a job in marketing, you’ll still have to market your own business or the services you can provide as an employee. Learn these lessons well, and you’ll reap the benefits for years to come.